Proposal for the Analysis of Color Perception Using Eye-tracking

Authors

  • María Fernanda Barrón Álvarez Autonomous University of Aguascalientes image/svg+xml
  • Ángel Eduardo Villegas Ortíz Autonomous University of Aguascalientes image/svg+xml
  • Francisco Javier Álvarez Rodríguez Autonomous University of Aguascalientes image/svg+xml

DOI:

https://doi.org/10.47187/perspectivas.7.2.240

Keywords:

Color perception, Eye-tracking, Gender differences, Visual attention, Colorimetry, Experimental software, Interface design, Tobii Pro Nano, Color models

Abstract

This study investigates potential differences in color perception between men and women. Eye-tracking technology, specifically the Tobii Pro Nano, was employed alongside experimental software developed to assess color discrimination. Preliminary tests conducted with male and female students revealed distinct visual attention patterns. These initial findings suggest gender-based differences in color perception that could impact UX and decision-making processes. Further research with larger sample sizes and refined methodologies is necessary to validate these results.

References

Colmenero, J. M., Catena, A., & Fuentes, L. J. (2001). Atención visual: Una revisión sobre las redes atencionales del cerebro. 17(1), 45–67.

Duchowski A. (2017). Eye Tracking Methodology.

Ford, A., & Roberts, A. (1998). Colour Space Conversions. chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://poynton.ca/PDFs/coloureq.pdf

Itten, J. (1961). Arte del Color.

Lamberta, B. (2011). Trigonometry for Animation. Foundation HTML5 Animation with JavaScript, 69–101. https://doi.org/10.1007/978-1-4302-3666-5_4

Lindon, J. C., Tranter, G. E., & Holmes, J. L. (John L. (2000). Encyclopedia of spectroscopy and spectrometry. Academic Press.

Ramírez Coronel, A. (2018). Relación entre los movimientos sacádicos, lateraldiad y proceso lector. Espirales.

Süsstrunk, S., Buckley, R., & Swen, S. (n.d.). Standard RGB Color Spaces.

Tobii Techonology. (2023, June 19). Understanding Tobii Pro Lab’s eye tracking metrics. Sitio Oficial Tobii. https://connect.tobii.com/s/article/understanding-tobii-pro-lab-eye-tracking-metrics?language=en_US

Published

2025-07-07

Issue

Section

Artículos arbitrados

How to Cite

[1]
“Proposal for the Analysis of Color Perception Using Eye-tracking”, Perspectivas, vol. 7, no. 2, Jul. 2025, doi: 10.47187/perspectivas.7.2.240.

Most read articles by the same author(s)