Proposal for the Analysis of Color Perception Using Eye-tracking
DOI:
https://doi.org/10.47187/perspectivas.7.2.240Keywords:
Color perception, Eye-tracking, Gender differences, Visual attention, Colorimetry, Experimental software, Interface design, Tobii Pro Nano, Color modelsAbstract
This study investigates potential differences in color perception between men and women. Eye-tracking technology, specifically the Tobii Pro Nano, was employed alongside experimental software developed to assess color discrimination. Preliminary tests conducted with male and female students revealed distinct visual attention patterns. These initial findings suggest gender-based differences in color perception that could impact UX and decision-making processes. Further research with larger sample sizes and refined methodologies is necessary to validate these results.
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Copyright (c) 2025 María Fernanda Barrón Álvarez, Ángel Eduardo Villegas Ortíz, Francisco Javier Álvarez Rodríguez
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